Business analytics for managers : taking business intelligence beyond reporting

Bibliographic Details
Main Authors: Laursen, Gert H. N. (Author), Thorlund, Jesper (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons c2017
Edition:Second edition
Subjects:
Table of Contents:
  • 1. The business analytics model
  • 2. Business analytics at the strategic level
  • 3. Development and deployment of information at the functional level
  • 4. Business analytics at the analytical level
  • 5. Business analytics at the data warehouse level
  • 6. The company's collection of source data
  • 7. Structuring of a business analytics competency center
  • 8. Assessment and prioritization of business analytics projects
  • 9. Business analytics in the future