Business analytics for managers : taking business intelligence beyond reporting

Bibliographic Details
Main Authors: Laursen, Gert H. N. (Author), Thorlund, Jesper (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons c2017
Edition:Second edition
Subjects:

MARC

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008 170530s2017 nju eng
020 |a 9781119298588 
020 |a 9781119302520 
020 |a 9781119302537 
040 |a UniSZA   |e rda 
050 0 0 |a HD38.7   |b .L38 2017 
090 0 0 |a HD38.7   |b .L38 2017 
100 1 |a Laursen, Gert H. N. ,   |e author 
245 1 0 |a Business analytics for managers :   |b taking business intelligence beyond reporting   |c Gert H. N. Laursen, Jesper Thorlund 
250 |a Second edition 
264 1 |a Hoboken, New Jersey :   |b John Wiley & Sons   |c c2017 
300 |a xxiv, 264 pages :   |b illustration ;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Includes index 
505 0 |a 1. The business analytics model -- 2. Business analytics at the strategic level -- 3. Development and deployment of information at the functional level -- 4. Business analytics at the analytical level -- 5. Business analytics at the data warehouse level -- 6. The company's collection of source data -- 7. Structuring of a business analytics competency center -- 8. Assessment and prioritization of business analytics projects -- 9. Business analytics in the future 
650 0 |a Business intelligence 
700 1 |a Thorlund, Jesper ,   |e author 
999 |a 1000169833   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus