The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns
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| Format: | Book |
| Language: | English |
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Hoboken, New Jersey :
Wiley
2016
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Table of Contents:
- 1. An introduction to digital marketing
- 2. Search engine optimization
- 3. Pay per click
- 4. Digital display advertising
- 5. Email marketing
- 6. Social media marketing (part 1)
- 7. Social media marketing (part 2)
- 8. Mobile marketing
- 9. Analytics
- 10. Strategy and planning