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00000cam a2200000 7i4500 |
| 001 |
0000091692 |
| 005 |
20200723093000.0 |
| 008 |
170530s2016 nju eng |
| 020 |
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|a 9781119265702
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| 020 |
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|a 9781119265719
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| 020 |
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|a 9781119265726
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| 040 |
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|a UniSZA
|e rda
|
| 050 |
0 |
0 |
|a HF5415.1265
|b .D63 2016
|
| 090 |
0 |
0 |
|a HF5415.1265
|b .D63 2016
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| 100 |
1 |
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|a Dodson, Ian ,
|e author
|
| 245 |
1 |
4 |
|a The art of digital marketing :
|b the definitive guide to creating strategic, targeted, and measurable online campaigns
|c Ian Dodson
|
| 264 |
|
1 |
|a Hoboken, New Jersey :
|b Wiley
|c 2016
|
| 300 |
|
|
|a viii, 385 pages :
|b illustration ;
|c 26 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
|
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|a Includes index
|
| 505 |
0 |
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|a 1. An introduction to digital marketing -- 2. Search engine optimization -- 3. Pay per click -- 4. Digital display advertising -- 5. Email marketing -- 6. Social media marketing (part 1) -- 7. Social media marketing (part 2) -- 8. Mobile marketing -- 9. Analytics -- 10. Strategy and planning
|
| 650 |
|
0 |
|a Internet marketing
|
| 650 |
|
0 |
|a Strategic planning
|
| 999 |
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|a 1000169812
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|