The marketing book
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon :
Routledge, Taylor & Francis Group
c2016
|
| Edition: | Seventh edition |
| Subjects: |
Table of Contents:
- 1. Organisation and planning
- 2. The framework of marketing
- 3. Managing marketing in practice
- 4. Marketing applications and contexts of marketing