http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xxi, 655 pages : illustration ; 26 cm.
1. Organisation and planning -- 2. The framework of marketing -- 3. Managing marketing in practice -- 4. Marketing applications and contexts of marketing
edited by Michael J. Baker and Susan Hart
Includes bibliographical references and index