rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: marketing book
  name:
    name part: Baker, Michael J.
    name part: 1935-
    role:
      role term: editor
  name:
    name part: Hart, Susan J.
    name part: 1958-
    role:
      role term: editor
  type of resource: text
  origin info:
    place:
      place term: enk
    date issued: 2016
    edition: Seventh edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxi, 655 pages : illustration ; 26 cm.
  table of contents: 1. Organisation and planning -- 2. The framework of marketing -- 3. Managing marketing in practice -- 4. Marketing applications and contexts of marketing
  note: edited by Michael J. Baker and Susan Hart
  note: Includes bibliographical references and index
  subject:
    topic: Marketing
  classification: HF5415 .M37 2016
  identifier: 9780415703765
  identifier: 9780415703772
  identifier: 9781315890005
  record info:
    record content source: UniSZA
    record creation date: 170530
    record change date: 20200723093000.0
    record identifier: 0000091691