|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000091691 |
| 005 |
20200723093000.0 |
| 008 |
170530s2016 enk eng |
| 020 |
|
|
|a 9780415703765
|
| 020 |
|
|
|a 9780415703772
|
| 020 |
|
|
|a 9781315890005
|
| 040 |
|
|
|a UniSZA
|e rda
|
| 050 |
0 |
0 |
|a HF5415
|b .M37 2016
|
| 090 |
0 |
0 |
|a HF5415
|b .M37 2016
|
| 245 |
0 |
4 |
|a The marketing book
|c edited by Michael J. Baker and Susan Hart
|
| 250 |
|
|
|a Seventh edition
|
| 264 |
|
1 |
|a Abingdon, Oxon :
|b Routledge, Taylor & Francis Group
|c c2016
|
| 300 |
|
|
|a xxi, 655 pages :
|b illustration ;
|c 26 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Organisation and planning -- 2. The framework of marketing -- 3. Managing marketing in practice -- 4. Marketing applications and contexts of marketing
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Baker, Michael J. ,
|d 1935- ,
|e editor
|
| 700 |
1 |
|
|a Hart, Susan J. ,
|d 1958- ,
|e editor
|
| 999 |
|
|
|a 1000169811
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|