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170530s2016 enk eng |
| 020 |
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|a 9780415703765
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| 020 |
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|a 9780415703772
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| 020 |
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|a 9781315890005
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5415
|b .M37 2016
|
| 090 |
0 |
0 |
|a HF5415
|b .M37 2016
|
| 245 |
0 |
4 |
|a The marketing book
|c edited by Michael J. Baker and Susan Hart
|
| 250 |
|
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|a Seventh edition
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| 264 |
|
1 |
|a Abingdon, Oxon
|b Routledge, Taylor & Francis Group
|c c2016
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| 300 |
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|a xxi, 655 pages
|b illustration
|c 26 cm
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
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|a Baker, Michael J.
|d 1935-
|e editor
|
| 700 |
1 |
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|a Hart, Susan J.
|d 1958-
|e editor
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| 999 |
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|a 1000169811
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|