The marketing book

Bibliographic Details
Other Authors: Baker, Michael J. , 1935- (Editor), Hart, Susan J. , 1958- (Editor)
Format: Book
Language:English
Published: Abingdon, Oxon : Routledge, Taylor & Francis Group c2016
Edition:Seventh edition
Subjects:
Description
Physical Description:xxi, 655 pages : illustration ; 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780415703765
9780415703772
9781315890005