Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley
c2016
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| Subjects: |
Table of Contents:
- 1. The rise of the experience
- 2. The psychology of engagement
- 3. Developing an experiential strategy
- 4. Anatomy of an experiential marketing
- 5. Digital plus live
- 6. Experience design
- 7. Proving performance and measurement
- 8. The 10 habits of highly experiential
- 9. The vocabulary of experiences
- 10. Converting to an experience brand