Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Bibliographic Details
Main Authors:	Smith, Kerry , 1963- (Author), Hanover, Dan , 1973- (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey : Wiley c2016
Subjects:	Branding (Marketing) Target marketing

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