http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
secrets, strategies, and success stories from the world's greatest brands
ix, 214 pages : illustration ; 24 cm.
1. The rise of the experience -- 2. The psychology of engagement -- 3. Developing an experiential strategy -- 4. Anatomy of an experiential marketing -- 5. Digital plus live -- 6. Experience design -- 7. Proving performance and measurement -- 8. The 10 habits of highly experiential -- 9. The vocabulary of experiences -- 10. Converting to an experience brand
Includes bibliographical references and index