rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Experiential marketing
    sub title: secrets, strategies, and success stories from the world's greatest brands
  name:
    name part: Smith, Kerry
    name part: 1963-
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Hanover, Dan
    name part: 1973-
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nju
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: ix, 214 pages : illustration ; 24 cm.
  table of contents: 1. The rise of the experience -- 2. The psychology of engagement -- 3. Developing an experiential strategy -- 4. Anatomy of an experiential marketing -- 5. Digital plus live -- 6. Experience design -- 7. Proving performance and measurement -- 8. The 10 habits of highly experiential -- 9. The vocabulary of experiences -- 10. Converting to an experience brand
  note: Kerry Smith, Dan Hanover
  note: Includes bibliographical references and index
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Target marketing
  classification: HF5415.127 .S65 2016
  identifier: 9781119145875
  identifier: 9781119145882
  identifier: 9781119145899
  record info:
    record content source: UniSZA
    record creation date: 170530
    record change date: 20200723093000.0
    record identifier: 0000091690