Experiential marketing secrets, strategies, and success stories from the world's greatest brands

Bibliographic Details
Main Authors: Smith, Kerry 1963- (Author), Hanover, Dan 1973- (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey Wiley c2016
Subjects:

MARC

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100 1 |a Smith, Kerry  |d 1963-  |e author 
245 1 0 |a Experiential marketing  |b secrets, strategies, and success stories from the world's greatest brands  |c Kerry Smith, Dan Hanover 
264 1 |a Hoboken, New Jersey  |b Wiley  |c c2016 
300 |a ix, 214 pages  |b illustration  |c 24 cm 
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650 0 |a Branding (Marketing) 
650 0 |a Target marketing 
700 1 |a Hanover, Dan  |d 1973-  |e author 
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