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00000cam a2200000 7i4500 |
| 001 |
0000091690 |
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20200723093000.0 |
| 008 |
170530s2016 nju eng |
| 020 |
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|a 9781119145875
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| 020 |
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|a 9781119145882
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| 020 |
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|a 9781119145899
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5415.127
|b .S65 2016
|
| 090 |
0 |
0 |
|a HF5415.127
|b .S65 2016
|
| 100 |
1 |
|
|a Smith, Kerry ,
|d 1963- ,
|e author
|
| 245 |
1 |
0 |
|a Experiential marketing :
|b secrets, strategies, and success stories from the world's greatest brands
|c Kerry Smith, Dan Hanover
|
| 264 |
|
1 |
|a Hoboken, New Jersey :
|b Wiley
|c c2016
|
| 300 |
|
|
|a ix, 214 pages :
|b illustration ;
|c 24 cm.
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. The rise of the experience -- 2. The psychology of engagement -- 3. Developing an experiential strategy -- 4. Anatomy of an experiential marketing -- 5. Digital plus live -- 6. Experience design -- 7. Proving performance and measurement -- 8. The 10 habits of highly experiential -- 9. The vocabulary of experiences -- 10. Converting to an experience brand
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
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0 |
|a Target marketing
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| 700 |
1 |
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|a Hanover, Dan ,
|d 1973- ,
|e author
|
| 999 |
|
|
|a 1000169810
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|