Global marketing : practical insights and international analysis
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| Format: | Book |
| Language: | English |
| Published: |
London :
Sage Publications
c2015
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| Subjects: |
Table of Contents:
- 1. Global marketing explained
- 2. The cultural environment
- 3. Economic and financial environments
- 4. Political and legal environments
- 5. Trade and protectionism
- 6. Researching global markets
- 7. Selecting foreign markets
- 8. Entering foreign markets
- 9. Global products and services
- 10. Global distribution strategies
- 11. Global pricing strategies
- 12. Global communication and sales strategies
- 13. Global marketing strategy and implementation
- 14. The marketing strategies of emerging market MNEs
- 15. The Future of global marketing