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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000091689 |
| 005 |
20200723093000.0 |
| 008 |
170530s2015 enk eng |
| 020 |
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|a 9781446252635
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| 020 |
|
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|a 9781446252642
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| 040 |
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|a UniSZA
|e rda
|
| 050 |
0 |
0 |
|a HF1416
|b .F37 2015
|
| 090 |
0 |
0 |
|a HF1416
|b .F37 2015
|
| 100 |
1 |
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|a Farrell, Carlyle ,
|e author
|
| 245 |
1 |
0 |
|a Global marketing :
|b practical insights and international analysis
|c Carlyle Farrell
|
| 264 |
|
1 |
|a London :
|b Sage Publications
|c c2015
|
| 300 |
|
|
|a 347 pages :
|b some colour illustrations ;
|c 27 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Global marketing explained -- 2. The cultural environment -- 3. Economic and financial environments -- 4. Political and legal environments -- 5. Trade and protectionism -- 6. Researching global markets -- 7. Selecting foreign markets -- 8. Entering foreign markets -- 9. Global products and services -- 10. Global distribution strategies -- 11. Global pricing strategies -- 12. Global communication and sales strategies -- 13. Global marketing strategy and implementation -- 14. The marketing strategies of emerging market MNEs -- 15. The Future of global marketing
|
| 650 |
|
0 |
|a Export marketing
|v Textbooks
|
| 650 |
|
0 |
|a Marketing
|v Textbooks
|
| 999 |
|
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|a 1000169809
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|