Rethinking strategy for creative industries : innovation and interaction
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon :
Routledge, Taylor & Francis Group
c2016
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| Series: | Routledge research in creative and cultural industries management
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| Subjects: |
Table of Contents:
- 1. Understanding what strategy is
- 2. Methodology, tools and analytics
- 3. Emergent strategic configurations of power
- 4. Strategy/creativity dialectics applied
- 5. Business modelling & interactive contexts
- 6. Ethical and methodological implications for research and practice