Rethinking strategy for creative industries : innovation and interaction

Bibliographic Details
Main Authors: Todorovic, Milan (Author), Bakir, Ali (Author)
Format: Book
Language:English
Published: Abingdon, Oxon : Routledge, Taylor & Francis Group c2016
Series:Routledge research in creative and cultural industries management
Subjects:

MARC

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100 1 |a Todorovic, Milan ,   |e author 
245 1 0 |a Rethinking strategy for creative industries :   |b innovation and interaction   |c Milan Todorovic with Ali Bakir 
264 1 |a Abingdon, Oxon :   |b Routledge, Taylor & Francis Group   |c c2016 
300 |a xvi, 237 pages :   |b illustration ;   |c 25 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
490 1 |a Routledge research in creative and cultural industries management 
504 |a Includes bibliographical references (p. [177]-187) and index 
505 0 |a 1. Understanding what strategy is -- 2. Methodology, tools and analytics -- 3. Emergent strategic configurations of power -- 4. Strategy/creativity dialectics applied -- 5. Business modelling & interactive contexts -- 6. Ethical and methodological implications for research and practice 
650 0 |a Arts   |x Management 
650 0 |a Cultural industries   |x Management 
650 0 |a Mass media   |x Management 
650 0 |a Strategic planning 
700 1 |a Bakir, Ali ,   |e author 
999 |a 1000169656   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus