Strategic management communication : for leaders
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stamford :
Cengage Learning
c2015
|
| Edition: | Third edition |
| Subjects: |
Table of Contents:
- 1. What is strategic communication?
- 2. Foundations of communication
- 3. Step one: identify the purposes of communication
- 4. Step two: analyze the audience
- 5. Steps three and four: consider the context and select a channel of communication
- 6. Communicating in writing
- 7. Communicating in oral presentations and managing meetings
- 8. Preparing employment messages
- 9. Communicating with employees
- 10. Communicating in and leading teams
- 11. Strategic organizational communication