http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Strategic management communication for leaders
xvii, 408 pages : illustration (some colour) ; 26 cm.
1. What is strategic communication? -- 2. Foundations of communication -- 3. Step one: identify the purposes of communication -- 4. Step two: analyze the audience -- 5. Steps three and four: consider the context and select a channel of communication -- 6. Communicating in writing -- 7. Communicating in oral presentations and managing meetings -- 8. Preparing employment messages -- 9. Communicating with employees -- 10. Communicating in and leading teams -- 11. Strategic organizational communication
Includes bibliographical references and index