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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000091553 |
| 005 |
20200607093000.0 |
| 008 |
170530s2015 ctu eng |
| 020 |
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|a 1133933750
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| 020 |
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|a 9781133933755
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| 040 |
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|a UniSZA
|e rda
|
| 050 |
0 |
0 |
|a HF5718
|b .W35 2015
|
| 090 |
0 |
0 |
|a HF5718
|b .W35 2015
|
| 100 |
1 |
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|a Walker, Robyn ,
|e author
|
| 245 |
1 |
0 |
|a Strategic management communication :
|b for leaders
|c Robyn Walker
|
| 246 |
3 |
0 |
|a Strategic management communication for leaders
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| 250 |
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|a Third edition
|
| 264 |
|
1 |
|a Stamford :
|b Cengage Learning
|c c2015
|
| 300 |
|
|
|a xvii, 408 pages :
|b illustration (some colour) ;
|c 26 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. What is strategic communication? -- 2. Foundations of communication -- 3. Step one: identify the purposes of communication -- 4. Step two: analyze the audience -- 5. Steps three and four: consider the context and select a channel of communication -- 6. Communicating in writing -- 7. Communicating in oral presentations and managing meetings -- 8. Preparing employment messages -- 9. Communicating with employees -- 10. Communicating in and leading teams -- 11. Strategic organizational communication
|
| 650 |
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0 |
|a Business communication
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| 650 |
|
0 |
|a Business communication
|x Moral and ethical aspects
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| 650 |
|
0 |
|a Interpersonal communication
|x Psychological aspects
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| 650 |
|
0 |
|a Organizational effectiveness
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| 999 |
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|a 1000169403
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|