UnMarketing : everything has changed and nothing is different

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UnMarketing : everything has changed and nothing is different

"This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"

Bibliographic Details
Main Authors:	Stratten, Scott (Author), Kramer, Alison (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey : Wiley c2017
Edition:	Second edition
Subjects:	Relationship marketing Viral marketing

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