|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000091521 |
| 005 |
20200607093000.0 |
| 008 |
170820s2017 nju eng |
| 020 |
|
|
|a 9781119335009
|
| 020 |
|
|
|a 9781119336037
|
| 040 |
|
|
|a UniSZA
|e rda
|
| 050 |
0 |
0 |
|a HF5415.55
|b .S77 2017
|
| 090 |
0 |
0 |
|a HF5415.55
|b .S77 2017
|
| 100 |
1 |
|
|a Stratten, Scott ,
|e author
|
| 245 |
1 |
0 |
|a UnMarketing :
|b everything has changed and nothing is different
|c Scott Stratten and Alison Kramer
|
| 250 |
|
|
|a Second edition
|
| 264 |
|
1 |
|a Hoboken, New Jersey :
|b Wiley
|c c2017
|
| 300 |
|
|
|a xiv, 290 pages :
|b illustration ;
|c 23 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 500 |
|
|
|a Includes index
|
| 500 |
|
|
|a Revised edition of the author's UnMarketing, c2012
|
| 520 |
|
|
|a "This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"
|
| 650 |
|
0 |
|a Relationship marketing
|
| 650 |
|
0 |
|a Viral marketing
|
| 700 |
1 |
|
|a Kramer, Alison ,
|e author
|
| 999 |
|
|
|a 1000169417
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|