UnMarketing : everything has changed and nothing is different
"This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley
c2017
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| Edition: | Second edition |
| Subjects: |
| Summary: | "This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more" |
|---|---|
| Item Description: | Includes index Revised edition of the author's UnMarketing, c2012 |
| Physical Description: | xiv, 290 pages : illustration ; 23 cm. |
| ISBN: | 9781119335009 9781119336037 |