Monetizing innovation : how smart companies design the product around the price
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley
c2016
|
| Subjects: |
Table of Contents:
- 1.The monetizing innovation problem
- 2. Nine surprising rules for successful monetization
- 3. Success stories and implementation