Monetizing innovation : how smart companies design the product around the price

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Monetizing innovation : how smart companies design the product around the price

Bibliographic Details
Main Authors:	Ramanujam, Madhavan (Author), Tacke, Georg (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey : Wiley c2016
Subjects:	New product > Marketing Pricing

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