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20200607093000.0 |
| 008 |
170820s2016 nyu eng |
| 020 |
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|a 9781119240860
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| 020 |
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|a 9781119240877
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| 020 |
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|a 9781119240884
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5415.153
|b .R36 2016
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| 090 |
0 |
0 |
|a HF5415.153
|b .R36 2016
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| 100 |
1 |
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|a Ramanujam, Madhavan ,
|e author
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| 245 |
1 |
0 |
|a Monetizing innovation :
|b how smart companies design the product around the price
|c Madhavan Ramanujam and Georg Tacke
|
| 264 |
|
1 |
|a Hoboken, New Jersey :
|b Wiley
|c c2016
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| 300 |
|
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|a xiv, 241 pages :
|b illustration ;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 219-225) and index
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| 505 |
0 |
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|a 1.The monetizing innovation problem -- 2. Nine surprising rules for successful monetization -- 3. Success stories and implementation
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| 650 |
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0 |
|a New product
|x Marketing
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| 650 |
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0 |
|a Pricing
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| 700 |
1 |
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|a Tacke, Georg ,
|e author
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| 999 |
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|a 1000169415
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|