Monetizing innovation : how smart companies design the product around the price

Bibliographic Details
Main Authors: Ramanujam, Madhavan (Author), Tacke, Georg (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : Wiley c2016
Subjects:
Description
Physical Description:xiv, 241 pages : illustration ; 24 cm.
Bibliography:Includes bibliographical references (pages 219-225) and index
ISBN:9781119240860
9781119240877
9781119240884