Services marketing : concepts, strategies & cases

Bibliographic Details
Main Authors:	Hoffman, K. Douglas (Author), Bateson, Jason E. G. (Author)
Format:	Book
Language:	English
Published:	Boston, Massachusetts : Cengage Learning , c2017
Edition:	5th ed
Subjects:	Service industries Service industries > Marketing

Services marketing concepts, strategies and cases by Hoffman, K. Douglas

Published 2009

Published 2006