Services marketing : concepts, strategies & cases
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Cengage Learning ,
c2017
|
| Edition: | 5th ed |
| Subjects: |
Table of Contents:
- 1. An overview of services marketing
- 2. The tactical services marketing mix
- 3. Assessing and implementing successful service strategies