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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000091466 |
| 005 |
20170725.0 |
| 008 |
170530s2017 mau eng |
| 020 |
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|a 1285429788
|
| 020 |
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|a 9781285429786
|
| 050 |
0 |
0 |
|a HD9980.5
|b .H64 2017
|
| 090 |
0 |
0 |
|a HD9980.5
|b .H64 2017
|
| 100 |
1 |
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|a Hoffman, K. Douglas ,
|e author
|
| 245 |
1 |
0 |
|a Services marketing :
|b concepts, strategies & cases
|c K. Douglas Hoffman, John E. G. Bateson
|
| 246 |
1 |
0 |
|a Services marketing
|b concepts, strategies and cases
|
| 250 |
|
|
|a 5th ed
|
| 260 |
|
|
|a Boston, Massachusetts :
|b Cengage Learning ,
|c c2017
|
| 300 |
|
|
|a xv, 458p. :
|b ill. (some col.) ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. An overview of services marketing -- 2. The tactical services marketing mix -- 3. Assessing and implementing successful service strategies
|
| 650 |
|
0 |
|a Service industries
|
| 650 |
|
0 |
|a Service industries
|x Marketing
|
| 700 |
1 |
|
|a Bateson, Jason E. G. ,
|e author
|
| 999 |
|
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|a 1000168392
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|