Services marketing : concepts, strategies & cases
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Cengage Learning ,
c2017
|
| Edition: | 5th ed |
| Subjects: |
| Physical Description: | xv, 458p. : ill. (some col.) ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1285429788 9781285429786 |