APA (7th ed.) Citation

Hoffman, K. D., & Bateson, J. E. G. (2017). Services marketing: Concepts, strategies & cases (5th ed.). Cengage Learning.

Chicago Style (17th ed.) Citation

Hoffman, K. Douglas, and Jason E. G. Bateson. Services Marketing: Concepts, Strategies & Cases. 5th ed. Boston, Massachusetts: Cengage Learning, 2017.

MLA (9th ed.) Citation

Hoffman, K. Douglas, and Jason E. G. Bateson. Services Marketing: Concepts, Strategies & Cases. 5th ed. Cengage Learning, 2017.