Advertising and integrated brand promotion

Bibliographic Details
Main Authors:	O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Scheinbaum, Angeline Close (Author), Semenik, Richard J. (Author)
Format:	Book
Language:	English
Published:	Stamford, Connecticut Cengage Learning c2015
Edition:	7th ed
Subjects:	Advertising Advertising media planning

Advertising and integrated brand promotion by O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.

Published 2012

Published 2009