Advertising and integrated brand promotion
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stamford, Connecticut :
Cengage Learning ,
c2015
|
| Edition: | 7th ed |
| Subjects: |
Table of Contents:
- 1. Advertising and integrated brand promotion in business and society
- 2. Analyzing the environment for advertising and integrated brand promotion
- 3. The creative process
- 4. Placing the message in conventional and "new" media
- 5. Integrated brand promotion