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00000cam a2200000 7i4500 |
| 001 |
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170530s2015 ctu eng |
| 020 |
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|a 1285187814
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| 020 |
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|a 1285758447
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| 020 |
|
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|a 9781285187815
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| 020 |
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|a 9781285758442
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| 050 |
0 |
0 |
|a HF5821
|b .O38 2015
|
| 090 |
0 |
0 |
|a HF5821
|b .O38 2015
|
| 100 |
1 |
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|a O'Guinn, Thomas C.
|e author
|
| 245 |
1 |
0 |
|a Advertising and integrated brand promotion
|c Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum
|
| 246 |
3 |
0 |
|a Advertising & integrated brand promotion
|
| 250 |
|
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|a 7th ed
|
| 260 |
|
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|a Stamford, Connecticut
|b Cengage Learning
|c c2015
|
| 300 |
|
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|a xx, 407p.
|b ill.(some col.)
|c 28cm
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Advertising media planning
|
| 700 |
1 |
|
|a Allen, Chris T.
|e author
|
| 700 |
1 |
|
|a Scheinbaum, Angeline Close
|e author
|
| 700 |
1 |
|
|a Semenik, Richard J.
|e author
|
| 999 |
|
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|a 1000168389
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|