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00000cam a2200000 7i4500 |
| 001 |
0000091457 |
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20170725093000.0 |
| 008 |
170530s2015 ctu eng |
| 020 |
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|a 1285187814
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| 020 |
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|a 1285758447
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| 020 |
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|a 9781285187815
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| 020 |
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|a 9781285758442
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| 050 |
0 |
0 |
|a HF5821
|b .O38 2015
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| 090 |
0 |
0 |
|a HF5821
|b .O38 2015
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| 100 |
1 |
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|a O'Guinn, Thomas C. ,
|e author
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| 245 |
1 |
0 |
|a Advertising and integrated brand promotion
|c Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum
|
| 246 |
3 |
0 |
|a Advertising & integrated brand promotion
|
| 250 |
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|a 7th ed
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| 260 |
|
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|a Stamford, Connecticut :
|b Cengage Learning ,
|c c2015
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| 300 |
|
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|a xx, 407p. :
|b ill.(some col.) ;
|c 28cm.
|
| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Advertising and integrated brand promotion in business and society -- 2. Analyzing the environment for advertising and integrated brand promotion -- 3. The creative process -- 4. Placing the message in conventional and "new" media -- 5. Integrated brand promotion
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| 650 |
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0 |
|a Advertising
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| 650 |
|
0 |
|a Advertising media planning
|
| 700 |
1 |
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|a Allen, Chris T. ,
|e author
|
| 700 |
1 |
|
|a Scheinbaum, Angeline Close ,
|e author
|
| 700 |
1 |
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|a Semenik, Richard J. ,
|e author
|
| 999 |
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|a 1000168389
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|