Advertising and integrated brand promotion
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stamford, Connecticut
Cengage Learning
c2015
|
| Edition: | 7th ed |
| Subjects: |
| Physical Description: | xx, 407p. ill.(some col.) 28cm |
|---|---|
| ISBN: | 1285187814 1285758447 9781285187815 9781285758442 |