APA (7th ed.) Citation

O'Guinn, T. C., Allen, C. T., Scheinbaum, A. C., & Semenik, R. J. (2015). Advertising and integrated brand promotion (7th ed.). Cengage Learning.

Chicago Style (17th ed.) Citation

O'Guinn, Thomas C., Chris T. Allen, Angeline Close Scheinbaum, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 7th ed. Stamford, Connecticut: Cengage Learning, 2015.

MLA (9th ed.) Citation

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. 7th ed. Cengage Learning, 2015.