Analysing quantitative survey data for business and management students - Dawson, Jeremy (Los Angeles : SAGE, 2017)
1. An introduction to classical test theory and quantitative survey data -- 2. Methodological assumptions, reliability and validity -- 3. Basic components of analysing quantitative survey data -- 4. Conducting classical test theory analyses -- 5. Examples of analysis
Includes bibliographical references and index
Keywords: Busines -- Research -- Methodology; Busines -- Research -- Statistical methods; Sampling (Statistics); Survey -- Methodology