The science of attitudes
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge Taylor & Francis Group ,
c2016
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| Subjects: |
Table of Contents:
- 1. The meaning and measurement of attitudes
- 2. Attitude strength and structure
- 3. The functions of attitudes
- 4. Persuasion: classic approaches
- 5. Dual process theories of attitude change
- 6. Predicting behavior from attitudes
- 7. Predicting attitudes from behaviors
- 8. Resistance to persuasion
- 9. Implicit measurement of attitudes
- 10. New frontiers in attitude research: accessing and modeling the brain