Social media marketing : a strategic approach
| Main Authors: | , , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Cengage Learning ,
c2017
|
| Edition: | 2nd ed |
Table of Contents:
- 1. The role of social media marketing
- 2. Goals and strategies
- 3. Identifying Target Audiences
- 4. Rules of engagement for SMM
- 5. Social media platforms and social networking series
- 6. Microblogging
- 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars
- 8. Video marketing
- 9. Marketing on photo sharing sites
- 10. Discussion, news, social bookmarking, and Q & A sites
- 11. Content marketing: Publishing articles, white papers, and e-books
- 12. Mobile marketing on social networks
- 13. Social media monitoring
- 14. Tools for managing the social media marketing effort
- 15. Social media marketing plan