Social media marketing : a strategic approach - Barker, Melissa S.; Barker, Donald I.; Bormann, Nicholas F.; Roberts, Mary Lou; Zahay, Debra (Boston, Massachusetts : Cengage Learning, 2017)
1. The role of social media marketing -- 2. Goals and strategies -- 3. Identifying Target Audiences -- 4. Rules of engagement for SMM -- 5. Social media platforms and social networking series -- 6. Microblogging -- 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars -- 8. Video marketing -- 9. Marketing on photo sharing sites -- 10. Discussion, news, social bookmarking, and Q & A sites -- 11. Content marketing: Publishing articles, white papers, and e-books -- 12. Mobile marketing on social networks -- 13. Social media monitoring -- 14. Tools for managing the social media marketing effort -- 15. Social media marketing plan
Includes bibliographical references and index