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20201229.0 |
| 008 |
170530s2017 mau eng |
| 020 |
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|a 1305502752
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| 020 |
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|a 9781305502758
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| 050 |
0 |
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|a HF5415.1265
|b .B37 2017
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| 090 |
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|a HF5415.1265
|b .B37 2017
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| 100 |
1 |
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|a Barker, Melissa S. ,
|e author
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| 245 |
1 |
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|a Social media marketing :
|b a strategic approach
|c Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay
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| 250 |
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|a 2nd ed
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| 260 |
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|a Boston, Massachusetts :
|b Cengage Learning ,
|c c2017
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| 300 |
|
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|a xv, 330p. :
|b ill (some col.) ;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The role of social media marketing -- 2. Goals and strategies -- 3. Identifying Target Audiences -- 4. Rules of engagement for SMM -- 5. Social media platforms and social networking series -- 6. Microblogging -- 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars -- 8. Video marketing -- 9. Marketing on photo sharing sites -- 10. Discussion, news, social bookmarking, and Q & A sites -- 11. Content marketing: Publishing articles, white papers, and e-books -- 12. Mobile marketing on social networks -- 13. Social media monitoring -- 14. Tools for managing the social media marketing effort -- 15. Social media marketing plan
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| 700 |
1 |
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|a Barker, Donald I. ,
|e author
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| 700 |
1 |
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|a Bormann, Nicholas F. ,
|e author
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| 700 |
1 |
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|a Roberts, Mary Lou ,
|e author
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| 700 |
1 |
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|a Zahay, Debra ,
|e author
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| 999 |
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|a 1000168518
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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