Seafood and aquaculture marketing handbook
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex, UK :
John Wiley & SonsJohn Wiley
c2017
|
| Edition: | Second edition |
| Subjects: |
Table of Contents:
- 1. Seafood and aquaculture markets
- 2. Demand and supply: basic economic premises
- 3. Seafood and aquaculture marketing concepts
- 4. Market trends
- 5. Seafood market channels
- 6. Seafood and aquaculture product processing
- 7. The international market for seafood and quaculture products
- 8. Marketing by aquaculture growers
- 9. Marketing strategies and planning for successful aquaculture businesses
- 10. Marketing research methodologies
- 11. Seafood demand analysis
- 12. Policies and regulations governing seafood and aquaculture marketing