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00000cam a2200000 7i4500 |
| 001 |
0000091224 |
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20200604093000.0 |
| 008 |
170529s2017 -uk eng |
| 020 |
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|a 9781118845509
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HD9450.5
|b .E54 2017
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| 090 |
0 |
0 |
|a HD9450.5
|b .E54 2017
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| 100 |
1 |
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|a Engle, Carole Ruth ,
|d 1952- ,
|e author
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| 245 |
1 |
0 |
|a Seafood and aquaculture marketing handbook
|c Carole Ruth Engle, Kwamena Quagrainie, Madan Mohan Dey
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| 250 |
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|a Second edition
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| 264 |
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1 |
|a Chichester, West Sussex, UK :
|b John Wiley & SonsJohn Wiley
|c c2017
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| 300 |
|
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|a xiv, 399 pages :
|b illustration ;
|c 26 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Seafood and aquaculture markets -- 2. Demand and supply: basic economic premises -- 3. Seafood and aquaculture marketing concepts -- 4. Market trends -- 5. Seafood market channels -- 6. Seafood and aquaculture product processing -- 7. The international market for seafood and quaculture products -- 8. Marketing by aquaculture growers -- 9. Marketing strategies and planning for successful aquaculture businesses -- 10. Marketing research methodologies -- 11. Seafood demand analysis -- 12. Policies and regulations governing seafood and aquaculture marketing
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| 650 |
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0 |
|a Aquaculture industry
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| 650 |
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0 |
|a Aquaculture
|x Marketing
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| 650 |
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0 |
|a Seafood industry
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| 650 |
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0 |
|a Seafood
|x Marketing
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| 700 |
1 |
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|a Dey, Madan Mohan ,
|e author
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| 700 |
1 |
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|a Quagrainie, Kwamena ,
|e author
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| 999 |
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|a 1000170041
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
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