Marketing communication : new approaches, technologies, and styles
Focuses on the various developments in marketing communication, including advertising, public relations, and sales promotions. Written by twenty-five prominent contemporary marketing experts from the US and Europe, this book is useful for those interested in marketing techniques and communication te...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Oxford University ,
c2009
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| Subjects: |
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