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20171005.0 |
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170529s2009 nyu eng |
| 020 |
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|a 0199276943
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| 020 |
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|a 0199276951
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| 050 |
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|a HF5415.123
|b .M37 2009
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| 090 |
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|a HF5415.123
|b .M37 2009
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| 245 |
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|a Marketing communication :
|b new approaches, technologies, and styles
|c edited by Allan J. Kimmel
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| 260 |
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|a New York :
|b Oxford University ,
|c c2009
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| 300 |
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|a xx, 299 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. New approaches to marketing communication -- 2. Developments in marketing communication technologies -- 3. Rethinking marketing communication styles
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| 520 |
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|a Focuses on the various developments in marketing communication, including advertising, public relations, and sales promotions. Written by twenty-five prominent contemporary marketing experts from the US and Europe, this book is useful for those interested in marketing techniques and communication technologies of the 21st Century
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| 650 |
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0 |
|a Communication in marketing
|
| 700 |
1 |
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|a Kimmel, Allan J. ,
|e author
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| 999 |
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|a 1000170805
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|