APA (7th ed.) Citation

Kimmel, A. J. (2009). Marketing communication: New approaches, technologies, and styles. Oxford University.

Chicago Style (17th ed.) Citation

Kimmel, Allan J. Marketing Communication: New Approaches, Technologies, and Styles. New York: Oxford University, 2009.

MLA (9th ed.) Citation

Kimmel, Allan J. Marketing Communication: New Approaches, Technologies, and Styles. Oxford University, 2009.