Research methods for media and communication
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Victoria, Australia :
Oxford University Press ,
c2015
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| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. The research process
- 2. Theoretical paradigms and concepts
- 3. From choosing a topic to writing scholarly reports
- 4. Writing research reports for non-academic settings
- 5. Research ethics in media and communication
- 6. Sampling
- 7. Measurement
- 8. Survey research
- 9. Content analysis
- 10. Experiments
- 11. Research interviewing
- 12. Focus groups
- 13. Field studies
- 14. Case study Research
- 15. Textual analysis
- 16. Analysing data