Research methods for media and communication - Weerakkody, Niranjala Damayanthi (Victoria, Australia : Oxford University Press, 2015)
1. The research process -- 2. Theoretical paradigms and concepts -- 3. From choosing a topic to writing scholarly reports -- 4. Writing research reports for non-academic settings -- 5. Research ethics in media and communication -- 6. Sampling -- 7. Measurement -- 8. Survey research -- 9. Content analysis -- 10. Experiments -- 11. Research interviewing -- 12. Focus groups -- 13. Field studies -- 14. Case study Research -- 15. Textual analysis -- 16. Analysing data
Includes bibliographical references (p. 325-337) and index
Keywords: Advertising -- Research; Communication -- Research; Mass media -- Research -- Methodology; Public relations -- Research