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| 001 |
0000091044 |
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20171005.0 |
| 008 |
170529s2015 at eng |
| 020 |
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|a 9780195588033
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| 050 |
0 |
0 |
|a P91.3
|b .W44 2015
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| 090 |
0 |
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|a P91.3
|b .W44 2015
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| 100 |
1 |
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|a Weerakkody, Niranjala Damayanthi ,
|e author
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| 245 |
1 |
0 |
|a Research methods for media and communication
|c Niranjala Weerakkody
|
| 250 |
|
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|a 2nd ed
|
| 260 |
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|a Victoria, Australia :
|b Oxford University Press ,
|c c2015
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| 300 |
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|a xiv, 350 p. :
|b ill. :
|b 25 cm
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| 504 |
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|a Includes bibliographical references (p. 325-337) and index
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| 505 |
0 |
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|a 1. The research process -- 2. Theoretical paradigms and concepts -- 3. From choosing a topic to writing scholarly reports -- 4. Writing research reports for non-academic settings -- 5. Research ethics in media and communication -- 6. Sampling -- 7. Measurement -- 8. Survey research -- 9. Content analysis -- 10. Experiments -- 11. Research interviewing -- 12. Focus groups -- 13. Field studies -- 14. Case study Research -- 15. Textual analysis -- 16. Analysing data
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| 650 |
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0 |
|a Advertising
|x Research
|
| 650 |
|
0 |
|a Communication
|x Research
|
| 650 |
|
0 |
|a Mass media
|v Research
|x Methodology
|
| 650 |
|
0 |
|a Public relations
|x Research
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| 999 |
|
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|a 1000170844
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|