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170529s2016 nyu eng |
| 020 |
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|a 0765647060
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| 020 |
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|a 0765647079
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| 020 |
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|a 131563970X
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| 020 |
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|a 9780765647061 (hbk)
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| 020 |
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|a 9780765647078 (pbk)
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| 020 |
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|a 9781315639703 (ebk)
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| 050 |
0 |
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|a HF5415.13
|b .A23 2016
|
| 090 |
0 |
0 |
|a HF5415.13
|b .A23 2016
|
| 245 |
0 |
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|a Accountable marketing
|b linking marketing actions to financial performance
|c edited by David W. Stewart and Craig T. Gugel
|
| 260 |
|
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|a New York
|b Routledge
|c c2016
|
| 300 |
|
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|a xxii, 274 p.
|b ill.
|c 26 cm
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
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|a Gugel, Craig
|e author
|
| 700 |
1 |
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|a Stewart, David
|d 1948-
|e author
|
| 999 |
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|a 1000168310
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|