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20170704093000.0 |
| 008 |
170529s2016 nyu eng |
| 020 |
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|a 0765647060
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| 020 |
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|a 0765647079
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| 020 |
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|a 131563970X
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|a 9780765647061 (hbk)
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| 020 |
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|a 9780765647078 (pbk)
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| 020 |
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|a 9781315639703 (ebk)
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| 050 |
0 |
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|a HF5415.13
|b .A23 2016
|
| 090 |
0 |
0 |
|a HF5415.13
|b .A23 2016
|
| 245 |
0 |
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|a Accountable marketing :
|b linking marketing actions to financial performance
|c edited by David W. Stewart and Craig T. Gugel
|
| 260 |
|
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|a New York :
|b Routledge ,
|c c2016
|
| 300 |
|
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|a xxii, 274 p. :
|b ill. ;
|c 26 cm.
|
| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Introduction: making marketing accountable -- 2. Language, measures, and metrics: establishing standards -- 3. Linking finance and marketing -- 4. Organizational dimensions of marketing accountability
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Gugel, Craig ,
|e author
|
| 700 |
1 |
|
|a Stewart, David ,
|d 1948- ,
|e author
|
| 999 |
|
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|a 1000168310
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|